Project Description

Brand Profile

Lily Label

Lily offers unique luxury swimwear to the international market. The brand is based in Cape Town, South Africa. Our fabric comes from Italy and our swimwear is locally made.

We actually design with your body in mind, no two bodies are the same and that should be celebrated. Our designs enhance your favourite assets and you feel good when wearing them. We really do care about your shape and wonderful curves!

Our trimmings are custom (and locally) made, hypoallergenic and nickel-free, so you won’t experience any hot metal on your skin and they won’t tarnish over time.

We spend up to SIX MONTHS perfecting our designs before they go into production. That means we are not happy until the final product is perfect!