PANDORA INTRODUCES A NEW CHARM FOR CHANGE IN SUPPORT OF UNICEF.
Today, Pandora introduces the ‘Dreams Of The Future Crayon’ dangle charm. A continuation of its Charms for change initiative in support of UNICEF, the charm has been designed to help create a brighter future for children around the world.
In honour of World Children’s Day on November 20, Pandora celebrates how children of the world can come together to help each other realise their hopes and dreams for the future. The ‘Dreams of the Future Crayon’ dangle charm was designed to represent the spirit of children today, including a colourful world full of opportunities for self- expression and access to quality education.
Nearly 200 children of the Pandora family were invited to share their interpretation of what the future looks like through their eyes, which collectively inspired the limited-edition charm. Themes of space, nature, heroes of tomorrow, diversity and freedom shone through, as they expressed an exciting world where people are kind to each other and work together to create a better world for everyone. Elements from the drawings, such as a crayon, colourful butterflies and wings, resonated with the themes of education, creativity and freedom and gave clear inspiration to the Pandora design team. Pandora’s Creative Directors Filippo Ficarelli and Francesco Terzo were captivated by the thoughtfulness, clarity and hopeful spirit of children today, which helped them to design the new dangle charm.
Filippo Ficarelli and Francesco Terzo, “It was wonderful to receive so many different visions from children of the Pandora family all around the world, many of which touched on themes of nature, diversity and freedom. The final design, the crayon with wings and butterflies, symbolises how education can give you wings and help you soar, which is perfectly symbolic of the Pandora for UNICEF initiative.”
With the launch of this charm, Pandora hopes to inspire international togetherness and awareness for children worldwide. Through the Charms for change initiative, Pandora is raising funds for UNICEF to support young voices and together, Pandora and UNICEF are providing young people, especially girls, with the tools and opportunities they need to pursue their passions and fulfil their potential. Pandora is supporting UNICEF’s work across the world to reach more than 10 million children and young people with opportunities to learn, express themselves and find work in the future.
15€ from every purchase of the ‘Dreams of the Future Crayon’ dangle charm is donated to UNICEF’s programmes around the world, allowing Pandora fans to show their support for UNICEF and its core work in ensuring every child not only survives but can also thrive.