This week, luxury beauty destination, ARC, proudly swung open the doors to the biggest beauty-dedicated store in South Africa, located in the heart of Sandton City, Johannesburg. The store is an impressive 500 square meters and filled to the brim with the best in luxury makeup, skincare and fragrance. Housing the ultimate collection of global and local brands, including CHANEL, Dior, La Mer and Guerlain, it’s every beauty lover’s dream. Also noteworthy are the exclusive brands: ARC proudly launches the long-awaited Huda Beauty, Wishful Skincare and Kayali fragrances into the country as the official stockist, as well as cult-followed favourites, Beauty Blender and Atelier Versace.
“We are thrilled to be able to bring ARC to life, despite the difficult and unpredictable circumstances of the global pandemic. ARC is truly a first of its kind in South Africa so, prepare to immerse yourself in our modern, energy-fuelled and beautifully-designed store. From launching new and exclusive brands into the country, to offering unique interactive experiences, it truly is a beauty wonderland!” -says Marketing Executive Kelly Fung.
The store takes the old-school beauty counter approach and turns it on its head. While you won’t see your typical beauty consultant from the department store era, they are offering exceptional service and expertise from their team of Architects that include makeup artists, skin specialists and fragrance consultants, who are on hand to help you as an added support to their self-service approach. Customers can look forward to dedicated areas within the space for all their self-care needs. Browse the extensive collection of products in The Sanctuary, which offers a welcoming space for guests to find and develop their unique skincare routine, book a Dermalogica face mappingâ session for an accurate skincare analysis or enjoy a treatment in the privacy of The Pod. At the core of the ARC brand is the championing of individuality and self-expression. Get creative at The Lab, an interactive space for testing newly-launched product, expert-hosted masterclasses or perfecting a new look.
After launching their e-commerce store in April 2021, the brand continues to stay ahead of the curve kickstarting their sustainability mission Doing Beauty Better, to achieve an ambitious goal of zero waste. ARC takes a different approach to packaging; rather than requesting customers purchase shopper bags, they’re donating R5 to local environmental organisation, Greenpop on your behalf, if you don’t take one of their locally-made, 100% recycled and reusable bags. Bold enough to launch during the time of Covid-19, ARC reinforces the brand’s commitment to responsibly delivering the beauty of tomorrow, today: they’ll be implementing health and safety measures to make sure the store is a trusted place for customers to shop as the world continues to overcome the pandemic.
For launch week, customers can look forward to interactive brand activations, a week of surprise mystery prizes and special launch offers.