UNDER ARMOUR OPEN AT THE V&A WATERFRONT

under armour v&A store

CONTACT:  Jen Scholtz

Jens@pressroom.co.za

UNDER ARMOUR CONCEPT STORE TO OPEN AT THE V&A WATERFRONT

Global performance brand brings international expansion efforts to South Africa with its game-changing apparel, footwear and equipment

V&A Waterfront (June 1st, 2017) – Apollo Brands Pty Ltd proudly announces the opening of the Under Armour specialty retail store in Cape Town`s V&A Waterfront.  Under Armour is a leader in innovative sports performance apparel, footwear and accessories offering performance enthusiasts with the most advanced training gear. The Under Armour specialty retail store officially opens to the public on June 1 2017.

The 270sqm concept store situated at entrance 2, upper level of the mall- follows Under Armour`s successful 2016 launch of its Brand House store in Mall Of Africa in Johannesburg.

The Under Armour Brand house in the V&A Waterfront will feature men’s, women’s apparel, footwear and accessories. The new location will be South Africa’s premier retail destination. The categories around the store range from running, studio, outdoor, team sports and footwear that make athletes look, feel and perform at their best.

Under Armour will ensure that all customers receive guidance and product recommendations that are tailored to their unique training needs.

According to Gareth Kemp, MD of Apollo Brands, official distributor for the brand in SA, “Under Armour is an iconic global sports apparel brand driven by innovation and design so it is extremely exciting to be able to open doors in Cape Town`s most vibrant and iconic retail destination, the V&A Waterfront. Our global brand commitment is to make all athletes better through performance and innovation, while providing consumers with an unparalleled shopping experience.”

To celebrate the opening on June 1 2017, the store will be open to customers from 09:00, with exciting exclusive opening day offers. Customers should get there early to ensure that they do not miss out on the pre-launch countdown and festivities.

The new Under Armour store at the V&A will be open from Monday – Sunday from 9am to 9pm.

For more information about Under Armour, visit UA.com and follow @UnderArmourSA on Instagram and Facebook.

About Under Armour, Inc.
Under Armour (NYSE:UA, UA.C), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at www.uabiz.com.

About Apollo Brands

Established in 2015, Apollo Brands (Pty) Ltd is a sports and lifestyle brand distribution company with a quest to bring global leading brands to the South African consumer. Boasting strong experience in retail, product and brand, the company which is situated in Cape Town offers extensive reach into the wholesale distribution channels and a growing expanse of retail doors. Apollo Brands (Pty) Ltd acquired the distribution rights for Under Armour in January 2016. For enquiries contact Tel: 021 7023919 or email enquiries@apollobrands.co.za