Press release — 3 Min Read

Converse x Pride

We’re celebrating the journey and joy in finding your pride.

For our sixth annual Pride collection, we tapped a group of All Stars to create a new product collection by and for the LGBTQIA+ community. Inspired by the individual stories of these five All Stars from around the world, each style from the collection features a graphically-driven capsule and campaign that explores the duality of struggle and joy along the journey to self-love. The graphic, featuring jagged mountains that ultimately transition into free-flowing blossoms of joy, unifies the collection. We’ve all been on our own journey, but together we march down the same road with all-out pride.

The details (The Run Star Hike):
This summer, we’re celebrating the journey and joy in finding your pride. Inspired by the stories of All Stars in the LGBTQIA+ community, the Run Star Hike is reimagined with rainbow gradients, rainbow laces, color blocked outsoles and discoverable details hiding inside:

  • Recycled polyester canvas upper
  • Gradient rainbow patch, heel webbing and trim
  • Rainbow colorblocked outsole
  • Rainbow hiker laces
  • ‘FIND YOUR PRIDE’ and ‘WE/US/OURS’ details inscribed on the sockliner and back of tongue
The details (Chuck 70):
This summer, we’re celebrating the joy in finding your pride. Inspired by the stories of All Stars in the LGBTQIA+ community, the Chuck 70 is reimagined with a 3D embroidered rainbow road, rainbow gradient ankle patch, translucent rainbow rubber outsole and discoverable details hiding inside:
  • Recycled polyester canvas upper
  • 3D embroidered rainbow road
  • Gradient rainbow star ankle patch
  • Iconic translucent rainbow star rubber outsole
  • Rainbow license plate
  • ‘FIND YOUR PRIDE’ and ‘WE/US/OURS’ details inscribed on the sockliner and back of tongue
The details (Chuck Taylor All Star Low):
This summer, we’re celebrating the journey and joy in finding your pride. Inspired by the stories of All Stars in the LGBTQIA+ community, the Chuck Taylor All Star is reimagined with a Pride graphic that represents the duality of struggle and joy along the journey to self-love, rainbow soles and discoverable details hiding inside:
  • Canvas upper
  • Find your pride graphic screen print
  • Alternating struggle/joy prints that depict the journey to pride
  • Discoverable graphic details represent Trans,Pan and Bi communities
  • Iconic rainbow rubber outsole
The details (Chuck Taylor All Star High):
This summer, we’re celebrating the journey and joy in finding your pride. Inspired by the stories of All Stars in the LGBTQIA+ community, the Chuck Taylor All Star is reimagined with a Pride graphic that represents the duality of struggle and joy along the journey to self-love, rainbow soles and discoverable details hiding inside:
  • Canvas upper
  • Find your pride graphic screen print
  • Alternating struggle/joy prints that depict the journey to pride
  • Discoverable graphic details represent Trans,Pan and Bi communities
  • Iconic rainbow rubber outsole

The Converse x Pride will launch online at www.converse.co.za, Superbalist, Archive and Converse stores in Sandton City and Canal Walk from Tuesday, 18 May 2021.

Price Range: R1 299.95- R1 899.95


About Converse
Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”TM and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories and is sold globally by retailers in over 160 countries. For more information, please visit media.converse.com and follow @converse.za

Media Contact:

Styling Concepts
Mercia Simelane
pressoffice@stylingconcepts.co.za